Solution

MarbSocial for franchises and chains

One content plan for every location, local adaptation per outlet, brand control — without the chaos.

Chains and franchises face a unique problem: 50+ outlets must post regularly, in one consistent brand voice, but with local specifics (address, promotions, events). MarbSocial gives the parent company a central content plan + per-location workspace for franchisees with publish rights only to their own accounts + automated brand-compliance check (logo present, colours correct, tone observed).

Problems we solve

  • Each outlet posts however they want — logo crooked, colours wrong, tone different each time

  • The parent company has no visibility into who posts what or how often — zero control

  • Each outlet duplicates content or ignores social entirely — no shared plan

  • Content approval between HQ and franchisees — over email, gets lost

How MarbSocial helps

  • Centralised content plan: HQ creates templates, outlets receive them in their workspace and adapt (address, promo, local events)

  • Brand kit with auto-check: AI verifies every post matches the logo, colour palette and voice before publishing

  • Per-location workspace with publish rights only to its own accounts — no accidental posting from someone else's name

  • HQ dashboard: per-outlet publishing status, activity ranking, "silent" outlets flagged with alerts

  • Approval flow: HQ can require post approval before publishing for specific outlets / content categories

Key features for you

Two-tier workspace

HQ + N outlets. HQ sees everything, an outlet sees only itself. Content templates flow top-down with room for local adaptation.

Brand-compliance AI

Before publishing, AI checks logo presence, colour accuracy, tone-of-voice compliance. If anything is off — post returns to draft with an auto-generated explanation.

HQ activity dashboard

Map of outlets with activity ranking: who posts regularly, who is silent. Alert if an outlet hasn't posted for 7+ days. Cross-outlet metrics comparison.

Local events & promos

Outlets can add posts about local promos, events, changes to opening hours — without HQ approval, but with auto brand-kit check.

FAQ

How many locations?

Pro — up to 5 outlets. Advanced — up to 25. Enterprise — unlimited under custom contract with dedicated account manager.

What if a franchisee refuses to use MarbSocial?

That's fine. HQ can still see franchisee posts (by connecting their socials in read-only mode) — brand-compliance monitoring works without forcing the platform on them. Most franchisees switch on their own once they see how easy AI content generation is.

Is the MarbSocial logo visible to franchisees?

Enterprise plan — full white-label with CNAME, your logo in email notifications and UI. Pro / Advanced — UI stays MarbSocial-branded but reports go out under your brand.

LATAM franchise support?

Yes. LATAM-Spanish localisation, AI generation accounts for regional differences (Mexico vs Argentina vs Colombia — different styles, different peak hours). USD billing avoids local tax complexity (Polish legal entity).

Ready to try it?

Standard plan — free, no credit card, 3 accounts.

Request a franchise demo